2025 State of Programmatic Report
The opening panel at CIMM East, “The Big Debate: Making Sense of the Multicurrency Market Ahead of the Upfronts,” wasn’t just a check-in on the state of measurement. It was a reflection... Read more
Canada 2025 Digital Year in Review
The Changing Face of Formula 1: Beyond Traditional Motorsport
Os dados por trás do consumo de CTV no Brasil
Conectando plataformas y contenidos – Comscore & IAB
Flexible by Design: Building Standards That Fit a Multi-Currency World
Proximic’s ID-Free Predictive Audiences Fuel Helzberg’s Holiday Success
ID-Free Impressions are the New Normal
2024 State of Privacy in Advertising
Automotive Vertical Segment Guide
Our programmatic targeting guide offers tailored recommendations for campaign targeting across the automotive vertical including off-the-shelf and custom audiences.
Third-Party Cookie Deprecation Is Still on the Horizon. Keep Your Foot on t...
Making the Right Bets When It Comes to Programmatic
Unlocking the Potential of Livestreaming: Proximic by Comscore's New Patent...
In an era defined by digital disruption and rapid technological advancement, livestreaming has taken the video world by storm, captivating audiences and transforming how we engage with media.
5 Surprising Audiences Watching the Big Game
Strategies that Win: The New Year Sports Segment Guide
Political TV Ad Exposure Targeting
Un-Identifying the Future of Advertising