2025 State of Programmatic Report
Comscore Q1 2016 Advertising Benchmarks
Value of a Digital Ad: Comscore, Millward Brown & Kantar Worldpanel
Value of a Digital Ad: Comscore and Millward Brown
Understanding the true value of digital advertising activity is a key challenge for brands and agencies, as they attempt to evaluate marketing spend holistically across online and other media. For pub...
The Value of Trust in Programmatic
The Value of a Digital Ad
Lessons Learned in Digital Advertising
While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been – to elicit feelings, emotions, perceptions and actions th...
Digital Campaign Validation is Foundational for Advertising Impact
Digital advertising may be top media category in 2016: Report
The Verified Impression – Another “Tech Tax” or the Most Important Aspect o...
Viewability: Why It Still Doesn’t Add Up & What You Should Do About It
Non-Human Traffic: Why It Matters and Why You Should Care
The Vital Role Media Buyers Play in Fighting Ad Fraud
Non-Human Traffic: Why it Matters and Why You Should Care
The Effect of Non-Human Traffic on Your Ad Campaign’s ROI
Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic
Ad Fraud and Non-Human Traffic: How Rampant is the Problem?